Meeting your Challenges every day.

We take the challenges carriers face in recruiting and retention, and provide solutions through strategy and creative ideas that get the job done.

Challenge:

Expand fleet by 30 drivers to implement a new solo regional division.

Solution:

Conversion quickly implemented a tactical marketing plan to engage and attract drivers in the hiring area for the new region.

Results:

The new regional fleet was staffed with 30 drivers in less than a month, and the fleet continues to grow.

Challenge:

Increase application count for 2 additional recruiters without increasing cost-per-app.

Solution:

Implemented new, innovative digital and social media advertising focused on growing quality applications, while maintaining existing cost-per-app.

Results:

HIRES ⇧ in just one month, driver apps exceeded needs for 2 new recruiters, and most importantly, the cost-per-app was down, and hires were up from previous month.

Challenge:

Aggressively grow the company's fleet while targeting the experienced flatbed owner operator market.

Solution:

A strategic digital and social media mix focused on telling the Carrier One story to attract quality owner operators and drivers interested in leasing opportunities.

Results:

45% increase in hires year-over-year.

Let's Chat.

Do you need help with your recruiting and retention strategy? Then we seriously need to talk. Fill out this short form, and let’s connect soon. Or, if you just have a quick question or comment, drop us a line here.