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Conversion Interactive Agency announced today the organization has launched Fleet Intel, a tool allowing carriers to efficiently analyze and compare driver pay, benefits and other offerings. The new platform provides carriers insight into how they stack up in the markets where they’re hiring drivers.

“We are dealing with one of the most competitive driver recruitment markets in recent times,” said Kelley Walkup, president and CEO of Conversion Interactive Agency. “Fleet Intel allows carriers to see how they are competing with other carriers in order to make data driven decisions as they review their pay and benefits.”

The tool allows carriers to review the latest information from the industry on the pay and benefits carriers are offering to drivers. Fleets can build custom reports and analyze the information to help make decisions for their carrier. Searches come to life with visual aids such as charts and heat maps built and customized by the user.

Becoming a part of the Fleet Intel community gives users access to the most exclusive carrier comparison tool in the industry. The system keeps each carrier’s pay and benefits information in one place, keeping it up-to-date and easy to compare with others. The unique ranking system lets carriers know where their company stands in the industry.

“Compensation and benefits are two of the most important pieces of the driver recruiting puzzle,” said Walkup. “Knowing and understanding how you are competing in the driver markets where you’re hiring is a major benefit for anyone trying to fill their trucks in this market.”

The new platform includes the following features for carriers:

  • Build custom reports to analyze data and information
  • Search and compare by state, driver type, or trailer type
  • Visualize carrier data with charts, histograms, and heat maps
  • Filtered rankings allow carriers to see how their company stacks up against other carriers
  • Keep driver pay and benefits information in one easy-to-access system

Fleet Intel is now available for carriers of all sizes. To find out more about Fleet Intel and Conversion Interactive Agency, visit and

About Conversion Interactive Agency

Conversion Interactive Agency is a full service advertising agency specializing in driver recruiting and retention for the trucking industry.


Media Contact: Priscilla Peters, VP Marketing & Training, Conversion Interactive Agency, 615-377-2595,

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