We are no doubt in a challenging market for recruiting and retaining truck drivers. Carriers of all sizes are finding it difficult to establish a healthy pipeline of new drivers for their fleet, while retaining their existing drivers to support the freight demands in the market.
Conversion Interactive Agency and PDA have taken questions directly to professional drivers on a wide variety of topics. We gathered insights about everything from the current equipment shortage, their struggles with finding truck parking, how they prefer to be paid, to where they’re consuming content online and how often they watch videos on social media, such as TikTok.
The results of this survey show clear data for each of the questions presented to the drivers as well as key takeaways for carriers to consider. Carriers are encouraged to use this information to help make decisions on the issues and business practices that affect drivers the most.