Who We Are — The Leading Recruitment Solutions Provider

Kelley Walkup is the Chief Executive Officer of Conversion Interactive Agency, an AI-powered driver recruiting and retention solutions provider serving transportation fleets nationwide. With more than three decades of experience in transportation and driver recruitment, Kelley leads the company’s vision, innovation strategy, and client experience initiatives.

Her leadership focuses on advancing AI-enabled recruiting and retention marketing, improving operational efficiency, and helping fleets reduce cost-per-hire, accelerate time-to-hire, and improve long-term driver retention. Under her direction, Conversion Interactive Agency continues to set the standard for data-driven, technology-forward recruiting solutions in the transportation and logistics industry.

Fun Fact: Kelley is known for throwing one heck of a party.

Brian Johnston is the President of Conversion Interactive Agency, where he oversees company strategy, technology alignment, and scalable recruiting solutions for transportation fleets. With nearly two decades of experience in driver recruitment, Brian focuses on building systems that deliver measurable outcomes and operational efficiency.

He ensures ConversionIA’s AI-powered platforms, recruiting strategies, and service delivery models help fleets modernize their hiring infrastructure and compete effectively in an increasingly complex labor market.

Fun Fact: Brian may seem easygoing, but when his team hits the ice, this hockey fan means business.

Erin Young is the Chief Operating Officer of Conversion Interactive Agency, responsible for aligning operations, technology, and client service across the organization. With 30 years of experience in transportation recruiting, Erin specializes in execution, process optimization, and operational scalability.

She ensures innovation translates into consistent, high-quality delivery, connecting advanced recruiting technology with exceptional service experiences that drive long-term client success.

Fun Fact: Erin has more tenure at Conversion Interactive Agency than anyone on the team.

Priscilla Peters is the Chief Marketing Officer at Conversion Interactive Agency, leading brand strategy, marketing innovation, and industry storytelling. With 27 years of experience, she helps fleets strengthen employer brands, improve candidate engagement, and stand out in competitive recruiting markets.

Her work bridges creative storytelling with data-driven and AI-powered marketing strategies that attract, convert, and retain drivers more effectively.

Fun Fact: Priscilla can quote almost any ’90s rap song on cue.

Steve Sichterman serves as Chief Product Officer at Conversion Interactive Agency, guiding the development of recruiting technologies purpose-built for the transportation industry. With nearly four decades of experience, Steve brings deep domain expertise to product strategy and execution.

He leads teams building performance-driven solutions that improve recruiter efficiency, enhance candidate experience, and shape the future of AI-enabled driver recruiting.

Fun Fact: Steve is known for sharing fascinating facts—whether you asked for them or not.

Brad Holthaus is the Senior Vice President of Sales at Conversion Interactive Agency, leading the national sales organization and growth strategy. With 28 years of experience, Brad partners with transportation fleets to identify recruiting and retention strategies aligned with their business goals.

His approach emphasizes long-term partnerships, data-driven decisions, and scalable solutions that deliver measurable recruiting outcomes.

Fun Fact: Brad is a devoted University of Alabama fan—you’ve been warned.

Connor Walkup is the Vice President of Client Relations at Conversion Interactive Agency, responsible for building and maintaining long-term client partnerships. With more than a decade of experience, Connor focuses on service excellence, communication, and performance accountability.

He ensures every client engagement delivers measurable results while strengthening trust and collaboration across recruiting and retention efforts.

Fun Fact: Connor is a passionate Tennessee Titans fan—especially on game day.

Chris Sellitto serves as Controller at Conversion Interactive Agency, overseeing finance and accounting operations. With 19 years of industry experience, Chris ensures financial stability, strategic investment, and operational discipline.

His work supports sustainable growth and continued innovation by maintaining the financial health needed to invest in advanced technology and client success initiatives.

Fun Fact: Chris has a golf game that lives up to the hype.

Beverly Ringstaff is the Vice President of Brand & Design at Conversion Interactive Agency, leading brand strategy, creative development, and design execution. With 23 years of experience, she oversees Conversion’s creative engine, where branding, content, social engagement, and data-driven insights intersect.

Her team delivers high-impact creative solutions that elevate fleet brands, strengthen employer messaging, and improve recruiting performance.

Fun Fact: After growing up as an Army brat, Beverly can pack a house faster than most people pack a lunch.

Lance Britton is the Vice President of Innovation at Conversion Interactive Agency, leading the development of emerging recruiting strategies and technologies. With 25 years of experience, Lance focuses on advancing AI-enabled innovation for trucking and transportation recruiting teams.

His work ensures a continuous pipeline of new ideas, tools, and methodologies that help fleets adapt to evolving market conditions.

Fun Fact: Lance is guaranteed to travel with more pairs of shoes than anyone else in Conversion Nation.

Stacia Capponi serves as Vice President of Client Services at Conversion Interactive Agency, leading client delivery and account management teams. With 11 years of experience, Stacia focuses on solving complex client challenges and delivering consistent, high-impact results.

She champions operational excellence, collaboration, and accountability to ensure every client receives a best-in-class recruiting experience.

Fun Fact: If there’s a competition, you want Stacia on your team—she’s the most competitive in the group.