Case Study:
How Lead Assist Outperforms Recruiters In Full Applications
Challenge
Recruiting truck drivers is a high-demand, fast-moving process where companies struggle to convert short-form submissions into full applications. Traditionally, recruiters handle follow-ups and application completion, but this approach has limitations:
- Recruiter workload constraints – Human recruiters can only follow up with a limited number of candidates at a time.
- Candidate drop-off – Many drivers start the process but don’t complete the full application.
- Hiring costs – Increasing recruiter headcount to boost conversions is costly and inefficient.
Solution
To address these challenges, companies implemented Lead Assist, an AI-driven solution designed to engage with truck driver candidates immediately after they submit a short-form application. Instead of relying solely on human recruiters, Lead Assist’s advanced AI automation follows up, guiding candidates through the full application process with greater speed and efficiency.
Key Advantages of Lead Assist include:
- Instant follow-up – Engages with candidates as soon as they submit a short form, reducing drop-off.
- 24/7 availability – Unlike human recruiters, Lead Assist works around the clock, ensuring no candidate is left waiting.
- Scalability – Handles multiple candidates simultaneously, acting as additional recruiters without the added cost.
- Seamless transition – Guides candidates step by step to complete their full applications efficiently.
Results
Lead Assist outperformed individual recruiters in every case, converting more short-form submissions into full applications than any single recruiter.
- Client 2: Lead Assist completed 836 applications, compared to the highest-performing recruiter at 142 applications—nearly six times more.
- Client 3 & Client 4: Lead Assist outperformed the highest individual recruiter by 42% and 39%, respectively.
- Across all clients: Lead Assist consistently matched or exceeded the highest-producing recruiters without additional staffing costs.
Lead Assist not only improves conversion rates but also frees up recruiters to focus on higher-value tasks. At the very least, it is giving more recruiters without the cost of hiring them.
