Case Study: Truck Driver Leads & Hires Surge
Challenge:
Fremont Contract Carriers struggled to generate enough truck driver leads and hires with their previous agency. As a fleet of over 365 trucks and 1,350+ trailers, recruiting and retaining drivers was challenging. Although initially hesitant to make a change, they were eager to explore new strategies with Conversion Interactive Agency to improve lead generation.
Solution:
The Conversion team went to work developing a customized strategy for Fremont Contract Carriers. With a comprehensive digital media strategy in place, including Conversion’s SEM Interactive solution, direct lead generation was significantly enhanced. By working with various SEM sources and providers, and optimizing job descriptions and campaigns with Conversion’s historical data and predictive analytics, both the volume of leads and the quality of leads improved dramatically.
Results:
A 332% increase in driver lead volume and a 69% increase in hires for Fremont Contract Carriers in the first 3 months with Conversion.
SEPTEMBER 2024
