In the trucking industry, finding qualified Class A truck drivers is like striking gold. They’re valuable and rare. It’s possible you have a steady pipeline of leads but can’t seem to get the hires. If that’s the case, it’s time to take a look at your recruiters and determine if they are keeping your company from closing the deal to consistently fill empty truck seats.

First, let’s talk about the elephant in the room: truck driver recruiters have a bad reputation. It may or may not be accurate but overall truckers would say the typical recruiter is untrustworthy. There are several reasons for this attitude:

1. Lack of transparency – Failing to provide clear and accurate information about the job, company culture, or expectations can lead to misunderstandings and dissatisfaction.
2. False or misleading information – They may make unrealistic promises about pay, benefits, or workload which leads to a negative perception of the company.
3. High-pressure sales tactics – Rushing prospective drivers through the onboarding process without providing complete information or addressing their questions or concerns can create distrust.

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Evaluating your recruiters

Many of the bad practices of recruiters lead to high turnover because what they’re describing in the recruitment process doesn’t match the experience drivers have after being hired. So, you need to pinpoint who is getting it right and who needs to improve.

As a recruitment leader, it’s important to evaluate how your recruiters are doing from the first interaction they have with a prospect.

• Are they identifying themselves immediately and capturing driver contact information quickly?
• Do they actively listen to what the driver is asking about or looking for in a position?
• Are they representing the jobs you have accurately to determine a good fit?
• How do they handle questions or concerns?
• Do they clearly outline next steps in the recruitment process?
• How many calls or contact attempts are they making each day?

These are just a few of the metrics you should know in order to understand which of your recruiters are moving the needle toward your onboarding goals, and which may be holding you back.

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Tools for Call Analysis

There are many call analysis tools on the market to help you gain insight into recruiter performance but consider one tailored specifically for truck driver recruiters. Conversion Interactive Agency’s Call Works Conversation Analytics evaluates recruiter-applicant interactions with advanced conversation analytics which enables you to turn every call into a learning opportunity, increase close rates, and maximize your ROI through actionable insights.

Each call analysis includes areas for improvement, a transcript, recording, call score, and identified key conversation indicators. Manager insights offer a full view at the recruiter and manager levels so you can:

• Identify success areas and enhance performance for recruiters
• Pinpoint calls for training and ongoing improvement
• Recognize exemplary calls to inspire the team
• AI-powered scorecards for crucial insights on recruiter performance & the applicant journey

Whichever tool you use to assess your recruiters, you should take action right away on what you learn! Develop training to address weaknesses or educate your team for future interactions. Alternatively, Conversion Interactive can help you train your truck driver recruiting professionals with a customized curriculum for your team.

For more information on Call Works Conversation Analytics or driver recruiter training, reach out to us at info@conversionia.com or call (866) 419-9313.