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Conversion Interactive’s Fleet Intel Platform a Vital Tool for Recruiting and Retaining Drivers

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By: Janet Parr, National Account Manager, Conversion Interactive Agency

Posted: Oct 27, 2022

It’s no secret that today’s driver recruiting and retention market is historically competitive. Driver pay and compensation is one of the most important factors when it comes to recruiting drivers. Potential candidates not only want to know how much money they will make but also what other benefits are being offered. If carriers want to be successful in recruiting new drivers, and keeping the ones they have, it is vital that they know exactly where they stand versus the competition.

That’s where Fleet Intel comes in!

Fleet Intel is a data community focused on driver pay and benefits, as well as other data sets important to carriers. It was specifically created to help carriers see, in real-time, exactly how their driver pay and benefits stack up. Not only does Fleet Intel feature current driver pay data, but it also features data reflecting other benefits and offerings. These include items such as health care, 401K plans, sign-on bonuses, pet policies, and more.

Fleet Intel is a participatory platform. Members share their advertised driver pay and answer a series of short answer survey questions. Recruiting, Operations, Sales, C-Suite, and anyone at the company needing to know how they compare to the competition can log in to Fleet Intel and feel confident that they are seeing the most up-to-date information.

Visual tools such as charts, heat maps and histograms paint a clear picture of the current market. Customizable reports and filters (by state, driver type, and trailer type) enable users to study and analyze specific data to suit their companies’ needs.

Fleet Intel is an exclusive, one-stop hub for real-time driver pay and benefits data. In just a few minutes with just a few clicks, carriers can have everything they need to make the most informed driver recruitment and retention decisions.

For a personalized Fleet Intel presentation, please contact: Janet Parr at 615-538-5291

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