During the 2024 Executive Summit in Hoboken, NJ, our very own Chief Marketing Officer, Priscilla Peters, was honored as a Brand Innovator by the Transportation Marketing and Sales Association (TMSA). This prestigious recognition is a testament to her leadership, vision, and unwavering commitment to innovation in the transportation and logistics industry.

The TMSA Trailblazer Awards celebrate not just the best marketing and sales campaigns but also the individuals who drive these initiatives forward. These awards highlight the creativity, purpose, and community-driven efforts shaping the future of the industry. As a trade non-profit, TMSA also emphasizes the importance of giving back, showcasing the remarkable work companies do to support their communities.

Jennifer Karpus-Romain, TMSA Executive Director, shared the significance of these awards, saying, "We are proud to give these awards to all of the incredible sales and marketing professionals in transportation and logistics. From trailblazing campaigns to purpose-driven initiatives that are championing community and sustainability, and the people behind the brands that are driving the work, each winner is a testament to the power of innovation and dedication happening right now in this industry.”

A panel of industry experts evaluated submissions over the past 18 months, spotlighting achievements in sales, marketing, recruitment, diversity, equity, and inclusion. Priscilla’s recognition reflects her innovative strategies and dedication to advancing the transportation and logistics community.

Her work inspires our team daily, positioning Conversion Interactive Agency as a leader in the industry and making a lasting impact both within our organization and beyond. We are thrilled to see her efforts celebrated at this level and look forward to continuing the journey of innovation and excellence under her guidance.

See the full list of 2024 TMSA award winners here.

About Priscilla Peters

Priscilla has over 26 years of experience in recruiting and retention, specializing in driver recruiting, marketing, advertising, communications and training. She is currently the Chief Marketing Officer for Conversion Interactive Agency, the leading driver recruitment marketing agency in the trucking industry. She has experience working for both a large motor carrier and the leading advertising agency in the market. She was recently named 2023 Top Woman to Watch in Trucking by Women in Trucking.

Priscilla lives in Little Rock, AR with her family, and when she’s not building employer brands, she can be found cheering on her Arkansas Razorbacks or hanging out with her fellow dance moms. And … she unapologetically can quote almost any 90’s rap song on cue.

About TMSA

TMSA's mission is to enable sales and marketing professionals to learn and give back to the transportation and logistics industry through education, connections and resources, ultimately strengthening their individual development, their businesses and the industry-at-large. TMSA's vision is to be the pre-eminent non-profit sales and marketing association that transportation and logistics professionals turn to for industry-specific education, connections and resources.