February 2025 Driver Market Update
Conversion Interactive Agency stands as your essential partner in keeping pace with the constantly evolving world of driver recruitment and retention. Our experienced team remains up-to-date on the latest industry insights, equipping you with a strategic advantage to address challenges head-on. Below is a Rundown of What We Know Today:
RECRUIT SMARTER.
Driving Results with High-Volume Outreach:
Ten4 Recruiting’s Lead Conversion Specialists average 102 calls per day directly within carrier ATS platforms, helping close more drivers faster.
*Source: Ten4 Recruiting
Flexible Solutions for Lean Recruiting Teams:
If you downsized your recruiting department during the freight recession, partnering with Ten4’s Lead Conversion Specialist solution can help fill the gaps while you assess future department growth.
RETAIN BETTER.
Driver Frustration with Communication Continues to Be on the Rise:
The latest Q4 Data Download revealed communication and planner-related challenges account for over 60% of drivers' top operational frustrations. Communication with driver managers remains a major pain point, with communication issues rising nearly 10% in Q4.
*Source: Conversion Interactive Agency & PDA Q4 Recruiting & Retention Data Download
For Drivers, Communication = Respect:
Clear and consistent communication is vital for driver retention, as it reduces frustration and fosters respect. Using tools like PDA’s Q-Texting Platform to prioritize proactive engagement can help address concerns and reduce turnover, especially as the freight economy rebounds.
We hope this information is helpful in your recruiting efforts. If you have specific information you would like to know or would like us to research, please email ppeters@conversionia.com.
