January 2025 Driver Market Update
Conversion Interactive Agency stands as your essential partner in keeping pace with the constantly evolving world of driver recruitment and retention. Our experienced team remains up-to-date on the latest industry insights, equipping you with a strategic advantage to address challenges head-on. Below is a Rundown of What We Know Today:
RECRUIT SMARTER.
Freight is on the Rise—Are You Ready?
From January to October, for-hire truck tonnage increased by 3%, indicating a freight volume improvement. As freight volumes grow, the demand for drivers will only increase.
*Source: ATA
Scale Up Your Hiring Efforts
With freight picking up, chances are you may need more drivers. Put Ten4 Recruiting’s Lead Conversion Specialists (LCS) to work for you. Each LCS makes 75 to 100 calls per day within your ATS platform. More leads are worked, handoffs are quick and easy, unqualified leads are filtered out, and the result is freeing your in-house recruiters to focus on closing deals and seating drivers.
RETAIN BETTER.
Truck Drivers Do Not Feel Appreciated at Their Current Job:
Conversion & PDA's Fall 2024 Truck Driver Survey revealed 46.7% of truck drivers do not feel valued and appreciated at their current job. Collecting feedback from drivers and effectively communicating your understanding of their pain points is a strategy fleets should be focused on today.
*Source: Conversion & PDA Fall 2024 Truck Driver Survey
Collect Feedback from Drivers and Act on It:
An effective driver retention strategy requires staying closely connected with your driver community. Solutions like People. Data. Analytics. Complete Care Program is a proven method not only for proactively gathering weekly driver feedback but also for enabling quick responses to that feedback.
We hope this information is helpful in your recruiting efforts. If you have specific information you would like to know or would like us to research, please email ppeters@conversionia.com.
