Market Research from Conversion Interactive Agency
By: Priscilla Peters, VP Marketing and Training, Conversion Interactive Agency
Posted: Aug 26, 2015
Categories: Marketing, Conversion Interactive Agency
Research sometimes slips through the cracks of a marketing strategy, but it is critical for better understanding your target markets. That’s why Conversion Interactive Agency now offers market research as a part of its services. For the trucking industry, good market research has the potential to grow business and improve driver recruitment for fleets.
Benefits of Market Research
Market research allows you to discover untapped potential driver markets and to analyze driver recruiting opportunities where sales teams are considering expanding. Conversion Interactive Agency can help you educate your operations department and executive teams about opportunities for recruiting drivers in regions where you may be struggling to fill positions.
What Market Research Offers
Conducting market research provides your transportation company with availability and demand in the market you are considering expanding into or in a market where you are having difficulty finding drivers. You can also learn more about competitive fleets’ recruiting activities and about your potential recruits’ demographics, so you can better tailor your marketing messages. Conversion Interactive Agency’s market research also dives into recruiting trends, so your strategies can always be guided by the latest and greatest.
Why Use Market Research?
Market research allows trucking companies to identify areas where they may be missing the opportunity to find qualified drivers. There is no question that the transportation industry has undergone significant changes over the past few years; changes to federal regulations regarding driver hours have caused many drivers to leave the industry. This has caused a major driver shortage throughout the country, which means transportation companies need to find new and unique ways to recruit drivers, and we can help you do just that.
If you are trying to find good, qualified drivers, Conversion Interactive Agency can provide you with market research to help you better understand the markets where you’re looking for drivers. Learn more on our website or connect with us on Facebook and Twitter.
