Long respected as a leader in flatbed transport services, Boyd Bros. Transportation needed to show not only its brand position as an industry front-runner, but also the nature of the job itself for recruitment. Conversion conducted a photo and video shoot to capture Boyd Bros. drivers doing their work, capturing their attention to detail and pride in a job well done. The overall campaign message, “Flatbed’s Finest Choose Boyd Bros.” appeals to professional flatbed drivers who want to perform at their best with a carrier who does the same.
Social Advertising
Nurturing your leads beyond their first touchpoint is an essential step in the driver recruiting process. Remarketing campaigns designed to re-engage interested drivers have converted 159 leads and led to over 98,000 impressions for Boyd Bros. year-to-date.
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Cost Per Lead on Independent Contractor Campaign
Social Marketing
Don’t underestimate the power of a good boost! With the combined power of a boosted content strategy, a high-traction organic post reached over 112,000 people and earned over 23,000 engagements total.
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Custom Campaign Organic Reach
VIDEO
Reviews and testimonials are one of the first places drivers go when searching for a new job. Boyd Bros. has invested in capturing the unique stories directly from their drivers. By sharing these authentic accounts of life as a Boyd Bros. driver, they have filled the top of their lead funnel with quality candidates so they can focus on the leads that count.
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Minutes of Video Views on Social Media
