Long respected as a leader in flatbed transport services, Boyd Bros. Transportation needed to show not only its brand position as an industry front-runner, but also the nature of the job itself for recruitment. Conversion conducted a photo and video shoot to capture Boyd Bros. drivers doing their work, capturing their attention to detail and pride in a job well done. The overall campaign message, “Flatbed’s Finest Choose Boyd Bros.” appeals to professional flatbed drivers who want to perform at their best with a carrier who does the same.
Nurturing your leads beyond their first touchpoint is an essential step in the driver recruiting process. Remarketing campaigns designed to re-engage interested drivers have converted 159 leads and led to over 98,000 impressions for Boyd Bros. year-to-date.
Cost Per Lead on Independent Contractor Campaign
Don’t underestimate the power of a good boost! With the combined power of a boosted content strategy, a high-traction organic post reached over 112,000 people and earned over 23,000 engagements total.
Custom Campaign Organic Reach
Reviews and testimonials are one of the first places drivers go when searching for a new job. Boyd Bros. has invested in capturing the unique stories directly from their drivers. By sharing these authentic accounts of life as a Boyd Bros. driver, they have filled the top of their lead funnel with quality candidates so they can focus on the leads that count.
Minutes of Video Views on Social Media