Red Classic is the dedicated carrier and wholly owned subsidiary of Coca-Cola Consolidated Inc. and is considered a premier career destination due to its comfortable routes, superior benefits and affiliation with one of the world’s biggest brands. For this campaign, Red Classic asked Conversion to make their advertising images and messaging more in line with those of Coca-Cola. Using engaging photos of their personnel along with aspirational headlines, their campaign drove a boost in brand recognition through digital, social and direct marketing efforts.
Using engaging photos of their personnel along with aspirational headlines, Red Classic’s social campaign drove a boost in brand recognition.
$ 0 CPL
As a part of Red Classics' digital approach, Conversion restructured their campaign strategy by utilizing emerging Google capabilities to ensure the highest ROI. This Tier 1 SEM strategy shift resulted in a
increase in full applications.
Since Red Classic hosts and attends many job fairs and career open houses, Conversion created an easy-to-use display with complementary imagery and messaging to what prospective employees would see online. This provides a clear connection to the brand in an easily recognizable format.