Tyson Foods is dedicated to upholding the highest standards for its private fleet while promoting its attractive career opportunities. Conversion played a key role in this effort by designing compelling ads and collateral that adhered to Tyson’s rigorous brand guidelines. By harnessing the brand’s dynamic color palette and imagery, we crafted a visually engaging campaign that highlighted Tyson’s commitment to its drivers. Featuring the tagline “Committed to Every Driver. Every Day,” this campaign not only elevated brand awareness but also drove a significant increase in recruitment success.
Social Advertising
By focusing on specific home time/no touch freight, Tyson Foods has increased their lead volume and reduced their social CPL by 27%.
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Increase in Social Leads
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Digital Marketing
A comprehensive strategy is essential for digital marketing success. Tyson Foods has executed a series of Google search ads that successfully and steadily reduced their cost-per-lead since the rebrand.
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Increase in Hires
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Social Marketing
Through a strategic content mix, Tyson Foods kept an engaged social following throughout the first 5 months of 2024, racking up 26,018 organic engagements on their social posts.
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Organic Engagements in First 5 Months of 2024
