Tyson Foods’ private fleet follows strict guidelines for the Tyson brand but still wants to showcase its attractive career opportunities. Conversion created ads and collateral using the brand’s vibrant colors and appealing photos to support the company’s “Always pointing forward” slogan. The result was an engaging campaign that boosts Tyson’s brand awareness and increased recruitment success.
Making connections with drivers is the first step to recruitment. YTD, Tyson's Lead Assist Messenger campaign started over 840 conversations resulting in
Cost Per Conversation
Seeing positive outcomes means your advertising dollars are being spent wisely. Tyson’s Google advertising has yielded convincing results.
Cost Per Lead
Conversion created a well-rounded recruitment campaign for Tyson that included magazine ads in trade publications specifically for driver recruitment.