A STRATEGIC MARKETING PLAN RESULTS IN SOARING LEAD VOLUME
Challenge - Red Classic, a large carrier with roughly 500 trucks began struggling to fill their diesel tech positions. After analyzing their needs and challenges, Conversion implemented a comprehensive marketing strategy to boost lead volume and bring in more diesel tech hires.
Solution - After implementing the comprehensive marketing plan to attract diesel tech applicants, Red Classic saw a steady increase in hires per month. A key element of this marketing plan was an Indeed quick-apply strategy that led to an increase in leads and the overall hire rate.
overall lead volume increase for diesel tech applicants and a 116% increase in hires were seen as a result of the strategies implemented.