Cowan wanted to see an increase in the amount of full applications they received.
Challenge - Cowan wanted to see an increase in the amount of full applications they received.
Solution - Cowan implemented Lead Assist to help nurture their leads and drive more full applications. The Conversion team implemented a strategic drip campaign to drivers who had filled out a short form, added a link to the full application in their follow-up SMS and email messages to candidates, and added leads from other sources into the drip campaigns to gain more full apps.
more full apps in just one month