Case Study:
Lead Nurturing a Truck Driver Database
Challenge: Milan Supply Chain Solutions had many applicants stuck under “Attempting Contact” or “No Response” status within their truck driver applicant tracking system database.
Solution: We implemented Conversion’s lead nurturing tool, Lead Assist, to send an immediate text message to re-engage prequalified short forms. 48 hours after the candidate received the Lead Assist text message, they received a final text asking if they have already or would like to connect with a recruiter.
21Short Forms Turned to Full Apps (in the first month)
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12Drivers Clicked-to-Call from the Text Campaign
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Within the first month of implementing this lead nurturing campaign, Lead Assist helped turn short forms into full apps. From the final reminder text, multiple drivers used a click-to-call phone number to generate a live phone call with a recruiter, resulting in new hires and time-to-hire improvement.