LEADS SKYROCKETED FOR VENTURE LOGISTICS
Venture Logistics sought the assistance of Conversion Interactive Agency to improve their conversion rate and truck driver applications. With an expansive fleet of over 1,000 trucks, they were eager to execute new strategies that would improve capacity. A tailored marketing plan was crafted which effectively addressed all pain points.
With a comprehensive digital and social media marketing and advertising strategy in place, lead generation was significantly enhanced and the overall conversion rate saw vast improvement. Indeed Employer Branding proved to be an integral component of this success story; increasing both quality leads as well as improving conversion rate.
In total, there was a 161% increase improvement in lead volume and a 40% increase in hires as seen across Venture’s lead funnel.