Truck Driver Appreciation Week 2025 takes place September 14–20,and it’s more than just a date on the calendar. It’s an opportunity to shine a spotlight on the men and women who keep America moving. Drivers sacrifice time at home, navigate long hours on the road, and ensure that shelves are stocked, and goods are delivered safely. While saying “thank you” goes a long way, showing appreciation in meaningful ways leaves an even bigger impact.

If you’re looking for fresh ideas to make your drivers feel valued this year, here are some creative ways trucking companies can celebrate.

1. Host On-the-Road Appreciation Events

Not every driver can make it back to headquarters during Driver Appreciation Week. That’s why many fleets set up appreciation stops at trucker-friendly locations along common routes. A free meal, refreshments, or even a simple giveaway can make a driver’s day while they’re away from home.

2. Create Personalized Recognition Moments

Generic thank you notes are nice, but a personalized message can make all the difference. Have leadership teams record short video messages or send handwritten notes that call out drivers by name and highlight specific achievements. Recognizing individual contributions shows drivers they are truly seen and valued.

3. Show Them Appreciation with Swag

Branded merchandise is a tangible way for drivers to carry company pride with them wherever they go. From practical items like tumblers, hats, and jackets to fun extras like stickers or phone accessories, swag makes drivers feel part of something bigger. For easy, high-quality options, check out Print Promo Source! They make it simple to find the right items to fit your budget and brand.

4. Celebrate with Social Media Spotlights

Public recognition goes a long way. Dedicate posts to highlight driver stories, photos, or quotes throughout the week. Not only does this celebrate your team, but it also builds goodwill with customers and partners who see the human side of your fleet.

5. Prioritize Wellness & Comfort

A thoughtful gift doesn’t always have to be flashy. Items that improve life on the road, such as upgraded seat cushions, high-quality coolers, or noise-canceling headsets, show drivers that you understand their daily challenges and want to make their workdays a little easier.

6. Host a Family-Centered Celebration

Drivers’ families often carry just as much of the load. Hosting a family BBQ, fun day, or company event that includes spouses and children is a powerful way to show appreciation. When families feel connected to the company, drivers feel even more supported.

7. Keep the Appreciation Going All Year

The most impactful way to celebrate Truck Driver Appreciation Week is to make sure it isn’t the only time you recognize your team. Build a culture of appreciation year-round through regular recognition programs, wellness initiatives, and consistent communication.

All in all, Truck Driver Appreciation Week is a chance to do more than say thanks—it’s a moment to reinforce trust, loyalty, and pride within your fleet. By finding creative ways to celebrate, trucking companies can remind their drivers just how essential they are!