Driver Recruitment Marketing
A full-funnel recruitment ecosystem designed to attract, convert, and retain drivers.
Awareness & Engagement
DIGITAL & SOCIAL MEDIA
At Conversion Interactive Agency, we help carriers attract qualified drivers, build brand awareness, and convert online engagement into measurable hires. From real-time targeting to predictive optimization and analytics, our approach ensures your brand reaches drivers where they scroll, search, and engage.
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Strengthen your online presence across major digital platforms.
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Convert social interactions into verified leads and completed applications.
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Engage driver audiences with meaningful content and responsive communication.
Every ad, post, and message is crafted to reflect your brand, inspire trust, and generate the high-intent leads needed to grow your fleet and retain top talent.
Social Media Advertising
Create targeted campaigns across platforms to reach qualified driver audiences.
SEM Aware
Maximize your top-of-funnel branding and awareness by utilizing tier-one search engines to reach potential candidates where they’re already spending time online. Build brand recognition, target competitors, and drive qualified traffic to your landing pages and employer brand assets.
SEM Interactive
Leverage mid- and bottom-funnel performance with a powerful combination of programmatic and predictive technology using data and AI to target the right candidates at the right time and optimize campaign performance.
Social Media Marketing Content
Share branded storytelling that humanizes your fleet and builds long-term engagement with drivers.
Text & Call Blasts
Engage driver leads instantly through automated SMS and call campaigns that boost response and conversion rates.
Job Boards
Optimize postings across leading driver job boards for maximum reach and applicant quality.
Remarketing
Re-engage drivers who have interacted with your brand to reduce cost-per-lead and increase application completion rates.
Email Marketing
Deliver personalized email campaigns that nurture driver relationships and encourage re-engagement.
Web Development
Build mobile-friendly, conversion-optimized recruiting websites designed to convert clicks into applications that are optimized for AI-search visibility with GPTO.
Truck driver jobs are the #1 MOST POSTED JOB IN AMERICA
Lead Conversion
BUSINESS PROCESS OUTSOURCING – LEAD CONVERSION SPECIALISTS
Our Lead Conversion Specialists (LCS) engage your leads quickly and efficiently, freeing your in-house recruiters to focus on closing deals and seating drivers.
High Call Volume
Each Lead Conversion Specialist (LCS) averages 102 calls per day within your ATS platform, working directly with your leads and full applications.
Driver Connections
Our LCS engages as many drivers as possible and immediately transfers hot leads seamlessly to your in-house team.
Efficient Handoffs
The LCS can update the status, note key details, create tags, and transfer the call directly to your recruiters.
What would 100+ additional calls a day mean for your recruiting department?
Connect with us today!Trust & Credibility
BRAND REPUTATION MANAGEMENT
In today’s competitive driver market, a strong brand reputation isn’t optional—it’s essential. Successful truck driver recruiting starts with a well-managed online presence and consistent brand messaging.
At Conversion Interactive Agency, we help carriers, fleets, and transportation companies protect, enhance, and promote their employer brand through data-driven reputation management strategies that build trust, attract drivers, and improve retention.
Our Brand Reputation Management services ensure your fleet stands out online, converting positive impressions into applications and long-term driver relationships.
Brand Building
Define and refine your fleet’s story with messaging that connects with drivers and reflects your company culture.
Blog Content Writing & Hosting
Publish SEO-optimized, industry-relevant blog content that enhances visibility and credibility.
Press Releases
Announce milestones, achievements, and hiring initiatives to strengthen brand reputation across media outlets.
Editorial Pitch Campaigns
Secure earned media coverage that highlights your leadership in driver recruiting and retention.
Case Studies & Fact Sheets
Showcase success stories and measurable results that demonstrate your recruiting performance and reliability.
ONLINE DRIVER REVIEWS ARE THE #1 SOURCE DRIVERS TRUST when researching a new job
Messaging & Creative Assets
CREATIVE SERVICES
Creative storytelling is the foundation of every successful driver recruiting campaign. At Conversion Interactive Agency, our creative services help fleets and carriers build brands that attract, engage, and retain drivers. We combine strategy, design, and innovation to bring your story to life across every marketing channel.
Working with a truck driver recruitment solutions provider that truly understands your brand is critical to your success—and we take that seriously. Our creative team develops concepts and campaigns that reflect your culture, inspire drivers to take action, and deliver measurable recruiting results.
Our Creative Services Include:
Concept & Campaign Development
Full-funnel creative strategies designed to convert interest into qualified driver leads.
Employee Value Proposition (EVP) Development
Define what makes your fleet a great place to work and communicate it clearly to potential drivers.
Print Design
Eye-catching recruitment materials, from brochures to event collateral, that reinforce your brand identity.
Digital & Social Media Design
Consistent, mobile-first creative for ads, posts, and recruiting content across all digital platforms.
Video Production
Powerful storytelling that connects emotionally, boosts engagement, and builds brand trust with drivers.
Targeted Persona Creation
Data-driven driver personas that ensure your messaging reaches the right audience with the right message.
Why Creative Services Matter for Driver Recruiting
In the competitive transportation industry, your brand is your advantage. Conversion’s creative solutions help fleets stand out online and offline—enhancing awareness, improving lead quality, and turning your recruiting message into measurable results.
Our clients have OVER 2 MILLION video views every quarter
Distribution & Scale
MEDIA PLACEMENT
As the nation’s leading truck driver recruitment solutions provider, Conversion Interactive Agency provides fleets and carriers with comprehensive media planning and placement services designed to attract qualified drivers and strengthen recruiting results.
We start with a custom media strategy tailored to your business goals, creative approach, and market needs. Every media plan aligns with your recruiting funnel—driving visibility, generating leads, and improving ROI across digital and traditional channels.
Our Media Placement Services Include:
Job Boards
Optimize and manage listings across leading truck driver job boards to increase visibility and application volume.
Performance Marketing
Use data-driven targeting, AI optimization, and performance analytics to reach drivers online with precision.
Broadcasting
Extend your recruiting message through radio and streaming audio platforms that reach drivers on the road.
Billboards & Outdoor Media
Boost regional and national awareness with strategically placed outdoor ads that capture driver attention.
Print Media
Reinforce your brand through trade publications and industry print placements that reach professional drivers directly.
Additional Offerings
DRIVER REFERRALS, RETENTION PROGRAMS & RECRUITER TRAINING
Retention starts with relationships — and we help you build both.
At Conversion Interactive Agency, we design custom referral, rehire, and retention strategies that align with your fleet’s culture, goals, and values. Our programs are built to reduce turnover, increase driver satisfaction, and improve communication between your recruiting and operations teams.
In addition, we offer recruiter training programs tailored for the transportation industry. These sessions equip your recruiting team with the skills, processes, and tools needed to convert leads more effectively, strengthen driver relationships, and enhance long-term retention.
Our Retention and Training Services Include:
Driver Referral Program & Strategy
Engage your existing drivers as brand advocates through structured, reward-based referral programs that generate qualified leads.
Referral Right Now – Streamlined Driver Referral Program Management
A customized, mobile-friendly referral page that makes it easy for employees to submit driver referrals from any device; fully integrated with your ATS to ensure every referral is captured, tracked, and quickly followed up on—boosting participation, increasing high-quality leads, reducing administrative friction, and strengthening one of the most cost-effective hiring channels.
Driver Retention Program & Strategy (through PDA)
Leverage data from People. Data. Analytics. (PDA) to identify retention challenges, analyze feedback, and improve driver satisfaction.
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Rehire Programs
Reconnect with past drivers through automated outreach and personalized campaigns that reduce recruiting costs and fill trucks faster.
Driver Recruiter Training
Train your recruiting professionals using a customized curriculum focused on communication, lead management, and conversion optimization.
Driver referrals remain in the TOP 5 HIRING SOURCES for most carriers
Whether you’re strengthening retention, re-engaging past drivers, or developing a stronger recruiting team, our programs are tailored to your fleet’s needs and performance goals.
Strategic Extensions
Beyond Recruiting
Are you looking for marketing, branding, and consulting services to help grow your business beyond recruiting? Visit our Marketing Beyond Recruiting Page!
