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Conversion Interactive Agency Named Top Woman-Owned Business by Women In Trucking

Parker Bohn

By: Parker Bohn

Posted: Aug 9, 2021

Categories: Awards, Conversion Interactive Agency

Conversion Interactive Agency has been named a 2021 Top Woman-Owned Business by Women In Trucking (WIT). The honor comes shortly after the agency was named a Top Workplace in the Middle Tennessee area by The Tennessean.

“I am delighted to share this recognition with incredible women in the trucking industry,” said Kelley Walkup, president and CEO of Conversion Interactive Agency. “Being named a Top Woman-Owned Business in the transportation industry is an honor. My partner and I have been dedicated to giving women opportunities in this industry for years.”

The agency was purchased by Walkup and her partner, Joanne Hazelwood, in 2015. As leaders in the trucking industry, Walkup and Hazelwood are a great example of bringing equality and opportunity to females in the driver recruiting sector. Conversion Interactive Agency employees 67% female talent.

“To be named along with other prestigious women-owned businesses is a fantastic win for Conversion,” said Hazelwood. “When we began this venture, we made it a point to bring strong female leaders to our industry. This honor means we are achieving those goals.”

Female representation in the trucking industry continues to grow. Although the female driving pool remains significantly lower than male, Walkup and Hazelwood hope to see that number rise in the coming years. The agency helps carriers of all sizes build female recruiting strategies. WIT is also bringing awareness and action to gender diversity in the industry.

“As women continue to increase their numbers in transportation, recognizing those who are growing their businesses and attracting the best talent is part of our mission,” said Ellen Voie, president and CEO, Women In Trucking. “The Top Woman-Owned Businesses are those who embrace diversity while promoting women in leadership roles. We applaud their efforts and the success they have achieved.”

Conversion Interactive Agency works with carriers of all sizes to support their driver recruiting and retention efforts. The company is based out of Brentwood, Tennessee.

To find out more about Conversion Interactive Agency, visit