Conversion Interactive Agency is proud to announce it has received the 2026 Mike Russell Trucking Image Award in the Industry Supplier/Allied Member category from the American Trucking Associations (ATA), recognizing the company’s exceptional efforts to promote a positive, accurate and forward-looking image of the trucking industry.
Since 2007, the Mike Russell Trucking Image Award has recognized companies, organizations, and individuals that have made exceptional efforts to promote positive awareness of the trucking industry. Winners are selected by an expert panel based on creativity, frequency and reach or impact, and quality of execution.
“I couldn’t be prouder of our team and the work they do every day to make a difference in this industry,” said Kelley Walkup, CEO of Conversion Interactive Agency. “Our people are passionate about trucking and committed to helping carriers across the country build stronger driver workforces. We work hard, we push boundaries, and we never lose sight of the people behind the work. This recognition is a testament to our team's dedication and the impact they're making across the industry.”
Conversion’s winning submission,’ Behind Every Mile’, highlighted more than three decades of work to strengthen trucking’s workforce, advance industry education, develop transportation-specific technology and elevate the people whose work keeps freight moving and America connected. The submission centered on the belief that trucking is not simply an industry defined by trucks, but by the drivers, families, businesses and communities behind every mile.
Over the last 12 months, Conversion’s recruiting programs generated 4.97 million driver leads, supported 1.35 million completed full applications and facilitated 56,266 hires. These results represent more than recruiting outcomes. They represent careers launched, opportunities created and stronger organizations positioned to keep America’s supply chain moving.
Conversion’s impact also extends through industry education, research and innovation. For more than 23 years, the company has hosted the Recruitment & Retention Conference, engaging more than 5,750 transportation professionals. Conversion also produces workforce research, driver surveys, webinars, podcasts and educational resources while developing transportation-specific technology that helps carriers improve recruiting performance and create a more modern, responsive experience for drivers.
“This award means a great deal to our entire team because trucking is not simply an industry we serve. It is an industry we believe in,” said Brian Johnston, President of Conversion Interactive Agency. “Behind every mile is a driver, a family, a business and a community. We are proud to help tell those stories while building the technology, knowledge and workforce solutions that move trucking forward.”
Beyond its work with carriers, Conversion supports hunger relief, local schools and Wreaths Across America through ongoing community initiatives. The company has also been recognized as a Tennessee Top Workplace for nine consecutive years, reflecting its commitment to the same culture, engagement and workforce principles it encourages throughout the transportation industry.
Conversion Interactive Agency remains committed to strengthening trucking through workforce development, thought leadership, technology innovation and community engagement. The company partners with transportation and logistics fleets nationwide to support driver recruiting and retention through strategic marketing, AI-powered technology, data intelligence and workforce solutions. Conversion is headquartered in Brentwood, Tennessee.
For more information about Conversion Interactive Agency, Visit www.conversionia.com.
