Elevating Leadership: Lance Britton Named VP of Innovation, Steve Sichterman Appointed Chief Product Officer
Conversion Interactive Agency is excited to announce the promotion of Lance Britton to Vice President of Innovation and Steve Sichterman to Chief Product Officer. Formerly Director of Innovation and Vice President of Client Services and Fleet Intel respectively, Britton and Sichterman bring a wealth of experience with decades of experience in the trucking industry.
“Our continued leadership in the market is rooted in the talent and vision of people like Lance and Steve,” said Kelley Walkup, president and CEO of Conversion Interactive Agency. “Lance’s creativity and innovation are key to shaping the future of driver recruiting, while Steve’s expertise ensures we continue to deliver industry-leading products that meet the evolving needs of our clients. I’m eager to see the incredible impact they will have in their new roles.”
Britton, known for pioneering new strategies in driver recruiting, will focus on advancing innovation across the agency. Sichterman, who now oversees product development, will lead efforts to drive the success of the agency’s cutting-edge technology solutions, such as ConversioNEXT, LeadLink, Lead Assist, and Fleet Intel.
“As we grow into a new era, providing not only the mind-blowing client experience we’re known for but also the technology fleets need to recruit and retain drivers more effectively, strong leadership is critical,” added Walkup. “Lance and Steve are exactly the leaders we need to navigate this exciting chapter and drive our agency and clients toward future success.”
