Fleet Intel, Trucking’s Premier Data Community, Releases 2025 Mid-Year Driver Pay Trend Tracker
BRENTWOOD, TN – August 28, 2025 – Fleet Intel, a division of Conversion Interactive Agency, announces the release of the data community's 2025 Mid-Year Driver Pay Trend Tracker report, providing real-time insights into the state of truck driver pay across the nation. The report provides valuable insights from Q2 2025, including national average weekly pay by driver type, three-year pay trends by equipment, evolving pay models, and forecasts for the next 12 months.
“Driver pay is evolving as carriers balance market conditions, driver expectations, and long-term recruitment strategies,” said Steve Sichterman, Chief Product Officer at Conversion Interactive Agency. “What we were seeing in Q2 is a strong signal that specialized equipment types and flexible pay models are becoming key drivers of competitiveness in today’s market.”
Economic stabilization is also creating new opportunities for carriers to revisit their compensation strategies. With inflation and fuel costs easing compared to 2023, many fleets are now reassessing bonus programs, performance-based incentives, and hybrid pay models.
“Carriers that act now to adjust their pay structures will be better positioned for the next market upswing,” said Sichterman. “Fleet Intel data gives transportation leaders the visibility they need to make strategic decisions, ensuring they remain competitive in recruiting and retaining drivers.”
The full 2025 Mid-Year Driver Pay Trend Tracker includes deeper analysis of national pay averages, three-year driver pay comparisons by trailer type, and a 12-month outlook for key freight segments.
CLICK HERE to access Fleet Intel’s 2025 Mid-Year Driver Pay Trend Tracker.
About Conversion Interactive Agency
Conversion Interactive Agency is a full-service advertising agency specializing in driver recruiting, retention, and training for the trucking industry. ConversionU, the organization’s training division, hosts and manages the annual Recruitment and Retention Conference, the largest event of its kind in the trucking industry.
For more information about Conversion Interactive Agency, Visit www.conversionia.com.
About Fleet Intel
Fleet Intel, trucking’s premiere data community, helps you make data-driven decisions for your carrier with the latest data on pay, benefits, offerings, and other valuable industry data.
For more information about Fleet Intel, Visit https://fleetintel.com/
