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The First Full Day of R&R 2024 Lives Up To The Hype with Insightful & Educational Sessions, Speakers, Networking Opportunities!

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By: Conversion Interactive Agency

Posted: Feb 22, 2024

Categories: Blog

What a day it has been at our 21st Annual Recruitment & Retention Conference! Yesterday, we kicked things off with a bang at our Opening Reception, and today marked our first full day of action-packed sessions, inspiring speakers, and invaluable networking opportunities.

Our morning commenced with an amazing keynote from Peter Sheahan, Best-Selling Author and World-Renowned Speaker. Peter enlightened the audience on the intricacies of enhancing the driver experience during the recruitment process. He emphasized the crucial role of aligning your employee value proposition to thrive in the competitive realm of driver recruitment, both now and in the future.

Following Peter's invigorating session, attendees were treated to another enlightening talk during our second General Session, featuring Chris Tuff, Best-Selling Author and Keynote Speaker. Chris shared invaluable insights into building a culture that truck drivers crave. He underscored the significance of genuine connection in improving retention rates, leaving attendees equipped with a retention-focused playbook for all generations.

Our lineup of industry experts continued to impress with Grant Harrell, Head of Transportation & Mobility & Host of “Are We There Yet?” Podcast, MarketScale; and Lance Britton, Director of Innovation, Conversion Interactive Agency. Their discussion shed light on the transformative changes sweeping through the transportation and logistics industries. Attendees gained invaluable insights into the impact of AI technology on recruitment, and the evolving reality of autonomous trucks.

In the breakout sessions, attendees delved into a wealth of expertise, decoding driver departures through retention data analysis and uncovering the top 5 social media strategies for recruitment and retention. They received actionable advice on how to optimize their strategies in 2024.

As our first full day drew to a close, we eagerly anticipated the “Hula Hoedown” party, our evening celebration at Margaritaville. Good food, good company, and good entertainment awaited, providing the perfect backdrop to celebrate the success of our 21st annual conference.

With two days down and one more to go, the excitement continues to build. Be sure to stay tuned to our social media channels and join the conversation using the hashtag #RRConf2024.

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