Tips for Content Marketing
By: Priscilla Peters, VP Marketing and Training, Conversion Interactive Agency
Posted: Jul 21, 2015
Categories: Marketing, Advertising, Strategy, Conversion Interactive Agency
Conversion Interactive Agency understands that transportation companies are focused on finding the best and most qualified drivers. Unfortunately, many fleets are suffering from poor brand awareness and are attempting to recruit drivers without a content marketing strategy. These tips can help improve your fleet’s efforts in both areas and help you find the best and the brightest drivers.
Mobile Outreach
Drivers are spending almost three hours per day on their mobile devices. This means that transportation companies need to develop content that is easy to consume on smartphones and tablets. Plus, if your content hits a driver’s news feed at the right time, you have a better chance of attracting their attention. This could mean a new recruit for your company. Conversion Interactive Agency can help you create timely and relevant content that will attract the attention of drivers who may be looking for a change.
Relate Content to the Driver
People look at content that resonates with them. As Conversion Interactive Agency has learned, when a potential driver finds content they can connect with, they are more likely to review that content and click to your fleet’s website.
How can you make that happen? The most important thing to do is to keep things simple. Content that is wordy and difficult to follow will not attract the attention of drivers. No matter what industry they are in, people do not read hundreds of words of copy, so relay the information in a concise manner. Keep blog copy to around 300 words, but be sure those words accurately convey your message.
Interactive Content
Interactive content is another way to engage readers. Surveys, quizzes and trivia are excellent ways to engage those who visit your website, social media pages or other landing pages. At Conversion Interactive Agency, we have found that many drivers will come back again and again for this type of entertainment. Eventually, more website visits means more driver applications for your fleet.
Strapped for time? Sponsoring content is another easy way to attract the attention of new drivers, especially for companies who do not have the resources or staff to create content as often as needed to reach the majority of their audience.
Conversion Interactive Agency can create a content marketing strategy for your fleet that focuses on bringing in additional truck driver applications. Want to learn more? Check out our website or find us on Facebook and Twitter for more information.
