Record-Breaking Hiring Months for Tyson Foods Powered by Lead Assist Virtual Recruiter
Challenge
Tyson Foods faced challenges in scaling up driver hiring despite steady recruiting efforts. While traditional processes were in place, the team needed a way to drive more applications, increase hiring, and consistently fill orientation classes. The biggest obstacle was finding a solution that could improve results without requiring the carrier to overhaul its existing processes or increase recruiter workload.
Solution
Tyson Foods implemented Lead Assist as an additional resource in the recruiting process. Importantly, no other changes were made—no new campaigns, no adjustments to recruiting practices. The only variable introduced was Agentic AI, which immediately began enhancing outreach and engagement with driver candidates.
Results
In just one month, Tyson Foods saw measurable, record-breaking improvements:
- 32% increase in average weekly hires
From 12.8 hires per week before Lead Assist to 16.9 hires per week since implementation. - 28% increase in orientation invites
Weekly orientation invites rose from 17.46 to 22.4. - 25% increase in full driver applications
- 30% increase in recruiter calls connected with qualified drivers
- Record-breaking months
The first three months after implementing Lead Assist set all-time records for hires in their respective months.
Key Results
increase in average weekly hires
increase in orientation invites
increase in full driver applications
increase in recruiter calls connected
Lead Assist
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