Roehl Transport: Month-Over-Month Hiring Surged After Adding Lead Assist Agentic
Challenge
Roehl wanted to increase hiring momentum early in the year, without adding recruiter workload or slowing down the process. Like most fleets, they were working against common headwinds: fast lead drop-off after a short form, slower applicant response times, and recruiters spending too much time chasing incomplete applications instead of speaking with qualified, high-intent drivers.
Solution
Roehl implemented Lead Assist Agentic to automate the work that usually stalls hiring:
- Immediate engagement after a short-form submission
- Automated qualification and nurturing to move candidates toward a completed full
application - Direct connection of high-intent drivers to recruiters, so recruiters spend time on
conversations that convert instead of follow-up loops
In Roehl’s words, the difference was clear: the Agentic AI in Lead Assist provided the boost behind the performance lift.
Results
In a period where many fleets see hiring soften, Roehl saw measurable gains almost immediately:
- Month-over-month hires increased 11.7%
- Monthly hires increased 26.6% year-over-year
- Seated trucks up 3% in two months
- Roehl is ahead of their 2026 growth goal
“Can you ever remember a company say that their February hiring was better than January? … The new Agentic AI in Lead Assist clearly provided the boost to make this happen! Hats off to Conversion Interactive and their team for developing tools that help us hire better and hire faster!”
– Tim Norlin, VP of Driver Employment, Roehl Transport
Key Results
increase in month-over-month hires
increase in year-over-year hires
Lead Assist Agentic
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