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Arise: A New Era for Recruitment & Retention!

Conversion Interactive Agency
3 min read
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As the 23rd Annual Recruitment & Retention Conference comes to a close, we’re reflecting on three impactful days in Nashville filled with forward-thinking conversations, meaningful connections, and powerful innovation. Hosted at the Grand Hyatt Nashville from February 25–27, 2026, this year’s event brought transportation leaders together to explore how data, strategy, and AI are reshaping the future of recruiting and retention. 

This year’s theme, Arise, set the tone from the very beginning. It challenged attendees to rise above today’s recruiting and retention challenges by embracing smarter processes, leveraging intelligent technology, and adopting innovative strategies that drive measurable results. And rise they did. 

Throughout the conference, sessions highlighted how automation and AI-powered tools are transforming recruiting workflows — reducing friction in the hiring process, enhancing candidate experience, and strengthening long-term retention efforts. Industry experts shared real-world benchmarks and actionable strategies that are helping organizations stay competitive in an increasingly complex talent market. 

Breakout sessions offered deeper dives into the practical application of technology and data. Attendees explored how to use analytics for smarter decision-making, how to refine recruiting strategies for today’s workforce, and how to align operational goals with retention initiatives. The conversations were collaborative, solution-focused, and rooted in real challenges facing carriers today. 

Connection remained a central theme throughout the event. From the First-Time Attendee Reception to networking opportunities alongside ATA’s Women In Motion, professionals had countless opportunities to exchange ideas, build partnerships, and strengthen industry relationships. The level of engagement and shared learning was a true testament to the commitment this community has toward continuous improvement. 

And of course, no R&R Conference would be complete without a memorable night out in Nashville. This year’s afterparty at Friends In Low Places delivered the perfect mix of celebration and connection. With live music, incredible energy, and a packed house of industry peers, it was an unforgettable evening that brought attendees together outside the conference rooms, strengthening relationships and creating lasting memories. 

As everyone heads back to their organizations, the challenge of Arise continues. The insights gained over these three days are not meant to stay in Nashville, they’re meant to spark action! 

A heartfelt thank you to our sponsors, speakers, and attendees for making the 23rd Annual Recruitment & Retention Conference such a success. Your commitment to pushing the industry ahead is what makes this event the must-attend gathering for recruiting and retention professionals year after year. 

We can’t wait to see you next year! #RRConf2026 

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