The momentum is building and the doors are officially open for the 23rd Annual Recruitment & Retention Conference — ARISE at the Grand Hyatt Nashville.
This year’s theme, ARISE, is more than a message — it’s a movement. A movement to elevate recruiting strategies, embrace AI as a true competitive advantage, and rise above today’s workforce challenges with smarter processes and stronger connections.
Recruiting and retention professionals from across the transportation industry are gathering, ready to learn, collaborate, and benchmark against the best.
The Energy Starts Tonight
Registration begins at 5:00 PM CT in the Grand Hall Foyer, as attendees connect and prepare for the days ahead.
First-time attendees will kick things off at the Newcomer Meet & Greet hosted by ATA’s Women In Motion, a special opportunity to network and build early connections before the conference officially begins.
At 6:00 PM CT, the Welcome Reception sets the tone in the Grand Hall Ballroom. Expect conversations around AI innovation, evolving driver expectations, and the strategies shaping the future of recruiting and retention.
A Powerful Lineup Awaits
Thursday launches with a can’t-miss keynote from Frankie Russo, “AI is No Longer an Experiment — It’s a Competitive Advantage,” followed by an industry expert panel exploring how AI-powered technology is transforming driver recruiting in real time.
Interactive breakout sessions will dive into AI agents, lead quality, automation, compliance, GPTO strategy, cost-per-hire, and data-driven decision making — all designed to deliver practical takeaways that attendees can implement immediately.
The day builds toward the highly anticipated Transport Topics Recruiting Professional of the Year announcement, celebrating innovation and excellence in recruiting leadership.
Friday continues with additional workshops and the engaging Recruitment & Retention Networking Roundtable, where leaders will share insights, benchmark strategies, and collaborate on solutions that extend well beyond the conference.
The 23rd Recruitment & Retention Conference has officially begun. Let’s ARISE. #RRConf2026
