December 2024 Driver Market Update
Conversion Interactive Agency stands as your essential partner in keeping pace with the constantly evolving world of driver recruitment and retention. Our experienced team remains up-to-date on the latest industry insights, equipping you with a strategic advantage to address challenges head-on.
Below is a Rundown of What We Know Today:
Drivers Are Applying for Multiple Jobs at Once:
85% of drivers are applying to more than one job when searching for a new driving opportunity
*Source: Conversion Interactive Agency & PDA Fall 2024 Driver Survey
Utilize Technology to Reach Interested Drivers First:
Be FIRST to connect with potential drivers BEFORE your competitors. Tools like Lead Assist Virtual Recruiter enable carriers to make instant connections with drivers, improving conversion rates from short form to full application by 20% - 40% on average. Moreover, carriers with recruiters actively working within the Lead Assist platform achieve an additional 10% higher conversion rate.
Over 40% of Truck Drivers Are Seeking New Opportunities:
Conversion & PDA's Fall 2024 Truck Driver Survey revealed 40.7% of truck drivers are currently looking for a job. Out of those who are not looking, 21.5% said they're waiting for the economy to improve.
Have Intentional Strategy in Place to Combat Driver Turnover:
With clear indications of economic recovery, it’s more important than ever to prioritize retention strategies. If you're not yet leveraging PDA's Q Texting Platform or one of their retention resource programs, now is the time to act as turnover continues to climb.
We hope this information is helpful in your recruiting efforts. If you have specific information you would like to know or would like us to research, please email ppeters@conversionia.com.
