November 2024 Driver Market Update
Conversion Interactive Agency stands as your essential partner in keeping pace with the constantly evolving world of driver recruitment and retention. Our experienced team remains up-to-date on the latest industry insights, equipping you with a strategic advantage to address challenges head-on.
Below is a Rundown of What We Know Today:
The Importance of Your Employer Brand:
Our Q3 Driver Recruiting and Retention Data Download with PDA shows employers with an Employer Brand Hub on Indeed and Glassdoor see a 49% lower cost-per-apply-start. Additionally, job seekers who view your Employer Brand Ad on Indeed are 29% more likely to apply for your sponsored jobs.
*Source: Indeed
Include Employer Brand Hub in Your SEM Strategy:
Be sure Employer Brand Hub is included in your SEM Interactive strategy for Indeed and Glassdoor. You can assume your current drivers and potential drivers are being recruited by your competitors. By prioritizing your employer brand, you’re allowing for additional touchpoints with drivers in the market.
Miles Related Compensation Issues Increased:
Our Data Download with PDA uncovered a key finding: while overall compensation issues dropped during Q3, miles related compensation issues rose 60%. Drivers are still impacted by an imbalanced freight market. Consistent movement and setting clear expectations for drivers remains crucial, helping reduce pay-related complaints.
*Source: PDA
Have Intentional Strategy in Place to Combat Driver Turnover:
Enhance communication, address concerns, and boost driver satisfaction with PDA Retention Monitoring and Texting. Drivers will receive weekly job satisfaction texts via PDA’s Q Texting Platform, fostering a continuous feedback loop. This enables carriers to proactively identify and address driver issues, enhancing employee retention and supporting data-driven decision-making.
We hope this information is helpful in your recruiting efforts. If you have specific information you would like to know or would like us to research, please email ppeters@conversionia.com.
