The Impact of AI Automation on Filling Trucks Faster
Challenge
American Central Transport (ACT) faced a significant challenge: ensuring their fleet of over 280 trucks was fully staffed with qualified drivers. Recruiting and retaining drivers proved difficult in meeting operational demands, and maintaining a full fleet was essential to sustaining efficiency and profitability.
Solution
Conversion Interactive Agency developed a tailored strategy to address ACT’s recruitment challenges. At the heart of the solution was Lead Assist, an AI-powered tool designed to streamline the hiring process. Lead Assist efficiently guided potential candidates from providing basic contact details to submitting a complete, qualified application. Using advanced AI automation, the tool nurtured qualified leads, gathered the necessary information, and significantly sped up the application process—all with greater efficiency than a live recruiter.
Results
In 2024, Lead Assist assisted 33% of total hires, reducing cost-per-hire by 12%. With its support, ACT successfully achieved and maintained a fully staffed truck fleet, meeting its operational goals for the year.
Key Results
of total hires were assisted by Lead Assist
decrease in cost-per-hire
Lead Assist
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Badlands
